Good Day Ladies and Gentlemen,
This week we have mostly been poking at MyFilms with a big digital stick trying to work out if its for us. Funded by everyone from the UK Film Council and Film Education to Sky and Carlton Screen Advertising, it’s a social networking site “to support the development of a new national audience for specialised film.”
At first glance it looks suspiciously like a bunch of interns from film distributors’ marketing departments pretending to be teenagers, “wow – this film is ace, me and my mates love it, esp ryan gosling – he’s gorgeous! and did you know that the dvd is released on. . .” etc. It’s not clear how old we’re supposed to be (and being of the mid-twenties age bracket I felt a bit, well, fraudulent signing up), and there’s not much info on the site to tell you what it’s there for.
Still, we had fun customising our avatar to make us most resemble Jennifer Herrema from Royal Trux (tho’ having a fag hanging out one side of your mouth is curiously not an option), and picked our wish list of upcoming releases. We then received screening times for all of them via e-mail – which is really handy, so we warmed to it a bit after that.
Meanwhile we totally dig this week’s poll question: “If you were a secret service agent – like the one in The Lives of Other – assigned to bug a couple’s home and then listen in on it what do you think you would find the hardest?” Check out the absurd/earnest options (and maybe even vote!) at www.myfilms.com and feel free to be our pretend online friend – user name sheshark.
‘Til next time
A new fest for the calendar.
Kate Taylor, Editor


