The Minister for Skills David Lammy visited the BBC in Manchester today to officially launch the UK’s first-ever Advanced Apprenticeship in Media Production. The BBC, ITV Granada, Lime Pictures and the Red Production Company are some of the companies backing the initiative, which has been devised and funded by Northwest Vision and Media, Skillset, the BBC and the Learning and Skills Council.
This is the first time an apprenticeship scheme has been developed specifically for the media industry by the media industry with quality of training in mind. Nearly 300 young people aged 16-22 from the Northwest including Liverpool, Bolton, Preston, Manchester, Salford and Southport applied for the 18-month apprenticeships. Thirty-five per cent of the first intake of 20 apprentices are from minority ethnic backgrounds.
The apprentices will combine college study while working in TV, radio, post production, online and emerging new technologies. They will be given roles such as production runner, production assistant, production secretary and web assistant. The apprenticeship will result in a NVQ Level 3 qualification.
The pilot scheme is a timely action as the region is repositioning itself as a major media hub following the BBC’s decision to relocate five departments to Salford. It is expected that 1500 jobs will be relocated to the site, but estimates for the total number of jobs that mediacity:uk at Salford will create is up to 15,500, of which approximately 4,000 will be media jobs (including the BBC). Read what Skills Minister David Lammy has to say about the scheme here.